ESW #385 Recap: Mariana Padilla on Fixing Cybersecurity Sales

In last week’s episode of Enterprise Security Weekly (ESW) #385, our amazing CEO and Co-Founder of HACKERverse® had the opportunity to share how HACKERverse®’s groundbreaking  AI and approach is revolutionizing (recalibrating) the cybersecurity sales process. This blog shares a snapshot of this podcast interview and gives insights on the exciting cybersecurity topics and trends in tech that were discussed.

The HACKERverse®: Breaking the Sales Mold

At the opening segment of the podcast, Mariana shared how flaws the traditional cybersecurity sales (and tech sales process in general) are, where buyers often are left overwhelmed with companies overpromising and under-delivering regarding products and their projected capabilities.

The HACKERverse® is tackling this issue head-on by creating cutting-edge and immersive AI-powered Proof of Concept (PoC) environments. These highly realistic production settings empower businesses to showcase their product’s ability and value to buyers, eliminating the guesswork for buyers and fostering trust early in the sales cycle.

The Role of Community-Led Growth

In addition, Mariana shared the significant community-led growth in cybersecurity, where the ecosystems that build on trust and collaboration are way more likely to score big. Most specifically, with buyers regarding trust and ongoing purchases, this shift marks a growing trend that the market is heading toward relationship-building that fosters long-term value for both parties. If you enjoyed this blog and still want more, listen to the interview here.

HACK it with us in the HACKERverse®!

If you enjoyed this blog and are hungry for more, don’t worry. We examine current cybersecurity events weekly and dive into various technical subject matters. For more information on the HACKERverse® and to stay current on what we’re working on, join our Discord server or head to our website to learn more today!